Fashion & Design Charlotte NC Photography & Design



On my last trip to Bolivia I had the opportunity to work with Lucía on a production to show her brand. She is the owner of Chikle Urban Vibes and the designer behind the brand. It was very easy to fall in love with her designs and her. She is a young girl with the desire to conquer the world.

This production was inspired on her brand Urban Vibes. The photo shoot was with the precious Bolivian Model Ari Borda and Adriana Espinoza Make Up Artist. I love to work with new talents and I truly believe that Lucía is making her dreams come true. I invite you to know Lucía and her beautiful designs.

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What sparked your interest in fashion?

Since I was a kid I loved fashion, but never thought I could dedicate myself to this in a professional manner. I always liked creating looks, assemble accessories and follow the trends.

What made you take fashion more seriously and make a career out of it?

I studied graphic design. I went to take a few courses on creativity in Buenos Aires, Argentina. There I was able to observe that there are independent designs which do not need to have a brand of haute couture to design clothing. That spurred me to return to Bolivia and launch my brand of clothing.

Are you self taught or did you study fashion design?

I spent a lot of time reviewing fashion blogs.
I love it, because I always follow the global trends.
 I worked in an advertising agency before and then I enrolled in fashion design classes.
As a final project, I presented my first collection and my brand was born.

How has your work evolved since you began your own label?

My brand was growing a lot and I started selling  clothing from my uncle’s office. Later on I moved to have my own space and my business took off.
I love creating new ideas for accessories and with time learning more about the fashion market needs.
I was able to come out with new ideas with a fair price.

How would you describe your brand?

Urban Vibes CHIKLE brand is very youthful and fresh. The target audience is women from 13 to 30 years of age who like to impose trends, that are looking for a different look. CHIKLE transmits art through creative looks.

Are there any types of clothing that you avoid wearing?

I love to feel comfortable and at ease. I Don’t like to wear tight clothes at all and I only wear sweat pants to the gym.
 I love using colorful clothes and combine it with accessories. The shoes, handbags and scarves are always in muted colors so as not to create an excess of color in my outfits.

Does your approach differ when designing menswear compared to womenswear?

I tried designing clothes for men but for some reason I didn’t feel very inspired. It seems to me that the style of man is more sober, modest and simple. I tend to design stamped and super colorful clothes. I love the cuts in the clothing where that shows details in the sensual woman. I feel that I am passionate about the dress of women, it is for this reason that I decided to focus on what I like most.

How is your work received internationally?

 I’m still working on doing more advertising of my brand abroad. 
I have several contacts around the world who write to me to say that they like my brand.
I did some interviews before and I am really excited to show more of my work.

How do influences from outside of Bolivia find their way into your work?

I am very inspired by global trends. Constantly revising fashion blogs and taking many ideas of everything I see. I am trying to enter the global trends and apply them in our country. Also I have lots of inspiration from Bolivia, we are a country with many cultural trends.

What are you fascinated by at the moment and how does it feed into your work?

I am currently fascinated with the Boho trend. I was inspired by the ethnic flows for my latest collection. One of the latest accessories trends are chains for the hair. I am in the introduction stage of this product in our country, it is necessary for a time that women begin to accept and use them.

What is the biggest lesson that you have learned since you started your company?

I learned that it is very difficult to have your own business. It requires a lot of hard work and willingness to overcome obstacles. The Bolivian market is complicated, especially Cochabamba. But nothing is impossible. I think it is worth fighting for the dream of “being your own boss”.  One has to prepare fairly, be informed, train, and take courses in business administration. I feel that I’m a great believer in what I do. I think that I will continue to have some struggles with my company, but in the long run I will have many rewards, because I do what I love most and that is priceless!

What advice would you give to young designers?

The advice I would give to new designers is to acquire training as much as they can in the technical part, since it is something crucial in fashion design. I would suggest that they have a very clear concept of the type of clothing they want to design and that your target audience is well segmented. The most important thing is to show something different, since there is the advantage cometitiva (unique selling proposition)

What would you like to achieve before the end of the year?

I would love to learn more this year and to do new things. I would like to be able to perform many tests of stamping in different fabrics and experience more. I would like better quality in clothing, do more publicity and close strategic alliances with other companies.

Are you superstitious or do you have any rules you live by?

I have very strict rules in my life, but I like a lot of work and to be in constant motion. I think it is important to organize each day in order to comply with the greatest amount of possible tasks. I do not like to waste time, I’m always thinking of new projects and how I can improve my brand. I think that it is also important to have time for oneself, to become distracted and relax the mind. Physical activity is very important to reduce the daily stress.

What’s your motto?

‘’Great things never came from comfort zones’’
Lucía Asín
CHIKLE *Vibras Urbanas*
t. 591-707-43580 WhatsApp


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Smile, Sparkle, Shine…

Xo Carmen

Carmen Reese Photography specializes in newborn, maternity, baby, child, senior, family and wedding photography in Mecklenburg County, North Carolina and surrounding areas.
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